A New Look for a New Label!!
As we all know, time has a tendency to fly by, especially when you’re having fun. In the wine business we work very hard but we also know how to have fun and that fun makes time fly by (in a good way)! For us at Castoro the time has come to make some changes and for those of you who follow us on facebook or twitter you probably know by now that I am referring to our labels and logo. (Don’t worry we’re not dropping the beaver!!) For a long time we have been discussing updating our labels and logo but the sheer amount of work involved in the process had been stifling our motivation. It’s a lot of work!
After multiple rounds of design ideas, concepts and endless e-mail threads we have settled on a new label and logo that we feel sticks to our roots while keeping things fresh, new and interesting. The label is printed on sustainably produced paper that has a very nice texture with foil and embossing on the name and logo. We decided to stick to our roots with the copper capsule and incorporate that feel into the label, which I think came out very nice. The labels also carry the “Estate Grown” designation on all wines, something we are very proud of since we didn’t own a single vineyard when Castoro was founded in 1983.
We are still putting the finishing touches on the Reserve labels but I can assure you they are looking pretty snazzy! All in all we are very excited about the new look and hope you are as well. Sometimes all you need is a little change to keep things fun and exciting so keep your eyes peeled for the new label, grab a bottle and please let us know what you think! We appreciate and truly value your input.
Cheers,
Luke
