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Changes

From the first time I stepped in the tasting room just over a year ago things have been changing here at Castoro. Most significantly for me has been my position with the company. I have gone from part-time intern at the tasting room, to harvest worker, to cellar hand, to forklift driver and most recently marketing and sales. With that title, among other responsibilities, comes blogging, something I have never done before.

So here I am on my blogging debut, thinking about what to write and what seems most significant at this time is to talk about the changes I have witnessed in the past year and the changes that are undoubtedly coming with harvest upon us. Some of these changes are updates to adapt to the age of smart phones, social media and digital, well everything, while others are necessary additions to keep up with the ever evolving wine industry, the seasons, and a result of company growth. Over at the tasting room there are now Ipads on the counters complete with a Castoro app, and many new faces including Jim, Matt, Angela and Rhiannon. If you haven’t met them, go say Hi! The tasting room is now also following a recent wine tasting trend by providing wine on tap for events, and last but not least we have a new orange mascot, Vincent the cat.

The most notable change, however, is the introduction of the new logo and with it the much anticipated and awesome new Castoro label. I am extremely excited about it and so far it has been released on the Fume Blanc, which has been changed to a Sauvignon Blanc, the Cabernet Sauvignon, the Zinfandel and very soon the Chardonnay will get a makeover as well. Luke and Bimmer are also working on modernizing castorocellars.com, while Luke, with a little help from me, is keeping the world well informed through Facebook, Twitter and any other new social media source that pops up.

As Castoro adopts a new image, the grapes for our 2012 harvest are ripening up and the first of the Sauvignon Blanc and Chenin Blanc grapes are rolling in. From what we have seen so far this is going to be one incredibly juicy and tasty year for wine. The hoses are clean, pumps are working great and new tanks were just installed to house the incoming juice. Everyone is pumped up and ready for things to get a little crazier around here, so stay tuned as the work picks up and more changes unfold here at Castoro.
Thanks for Reading,
Erik

TastingCrew

Grapes