On the Road with a New Label!
Being involved with marketing and sales for Castoro Cellars has me on the road a lot, and for the most part it’s great, because I get to travel our beautiful state and familiarize myself with areas I may otherwise never visit. Lately my travels have been especially fun because I have been taking our new labels on the road with me everywhere I go. Whenever you embark on something new, whether it is labels, a haircut or even a recipe there is always an element of risk involved. Are people going to like it, am I going to look silly, will people rebel? You never really know until you put yourself out there and see what people have to say.
For me this has been a wonderful experience. I’ll admit, at first it was a bit intimidating because we put so much work into the new labels, with meeting after meeting and design after design. Once you finally have it on the bottle it almost doesn’t seem real and you have a special attachment to it because you were a part of its creation. The first few times I showed the label to customers and sales reps, I was really nervous, not because I thought they wouldn’t like it but because I wanted them to love it!
Now that the labels have been slowly circulating for over a month, I feel nothing but eagerness to share them because the feedback has been great all around. I have shown the wines in restaurants, retail stores and to long time customers. The reaction I get most often is “classy” or “elegant” and that is just fine with me! Our wines have been and will always be a great value and now you can take home a “classy” bottle of Estate Grown, award-winning wine for the same great price it has always been!
See you on the road,
Cheers,
Luke
