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ZAP’s Grand Tasting!

Over the weekend, Erik and I were fortunate enough to attend the 2013 Zinfandel Grand Tasting in San Francisco put on by ZAP. We had both heard many stories about the event, some wild and crazy, some critical and some very positive. We decided it was time to see for ourselves how this annual event goes down.

To give you a little history, ZAP stands for Zinfandel Advocates and Producers and is a longtime proponent of all things Zinfandel. This event in San Francisco is one of ZAP’s annual events and boasts thousands of attendees. Not only is the event huge, it runs ALL day long!

Erik and I showed up around 8:45 in the morning to set up, started pouring at 9 and went all the way through till 5pm! It was crazy but we both felt it was worth it and Ill tell you why. First of all, till 2pm the event is industry members and media only, which gives you a chance to meet the people who you may do business with or who have reviewed your wines. Putting a face to a name or organization is a powerful thing and we met some great people. We even met a guy who found our wine for sale in China!

After 2pm the doors open to the general public and that is when things start to get a bit crazy. Luckily for us we had a pretty good location and we never got completely swamped like some of the booths near the entrance. We had a very steady flow of tasters but never too many that we couldn’t take a moment to chat with people and share with them all that is unique about Castoro and our wines. We even met some long time wine club members and a lot of Cal Poly graduates. It’s always fun to find people who love your wines and love visiting the Central Coast!

All in all it was a fun event and we’ll probably be there again next year!

Cheers,

Luke

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