Show Me a Sign!
Since updating our labels a number of months ago, we have continued updating and refreshing as many things as we can and let me tell you . . . there are a lot of things! Most recently I have been working on updating all of our signage to reflect our new logo and commitment to sustainable farming. Before taking on this project I really had no idea how many signs we had, and now I know we have a lot! From billboards and vineyard signs to “staff only” and “Live Music Today” signs we’ve got them all.
From the outside it probably seems like a simple task but there are a lot of factors involved in making quality signage. First you need a quality design, which in itself can take a lot of time to refine. Once you have the design you need to choose materials, size how it will be installed/is our current system reusable or in need of replacement?
After a few weeks of tweaking designs and looking over materials I am very happy to have a number of signs replaced and looking fresh! The signs I have enjoyed working on the most so far have been the vineyard signs because they reflect our commitment to sustainability and installing them gave Erik and I a chance to visit some of the vineyards we rarely have time to see. Now that almost all of the new vineyard signs are up, keep your eyes peeled for a new billboard on HWY 46 East as you enter Paso, an update to our famous barrel sign at the Tasting Room and a refresh to our signs on HWY 46 West! Also, if you haven’t seen it already, keep your eyes peeled while driving the 101 as our famous billboard is looking very classy!
Cheers,
Luke
