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“Pretty Cool Stuff”

If you’re anything like me, you likely often feel overwhelmed with the sheer amount of new technologies being released and incorporated into our daily lives. To be “on top” of the latest trends takes a lot of time, energy and patience, things that aren’t always in excess in our lives. From a business perspective, it is increasingly important to be at the forefront of new technologies and media outlets to provide your patrons with a true 21st century experience. As I have become more involved with Castoro Cellars I have made a big effort to connect with our patrons and build relationships through outlets such as Facebook, twitter and yelp. It has been a lot of fun, a lot of work and a great learning experience for me. It is really an amazing feeling to be able to connect with people all over the world who share an appreciation for the work we do and the wine we make.

In an effort to continue our journey into the 21st century I am proud to announce a couple new endeavors we have undertaken. The first is our brand new Castoro Cellars custom iPad app! For the past few months I have been working with a local company who design custom iPad apps and after many revisions and edits I am proud to announce that the app is available in the itunes app store and it is FREE! This means if you have an iPad (they’re awesome by the way) you can go to the app store type in “Castoro Cellars” and download the app for free. The app is very intuitive and features photos, videos, a tasting menu, event info and connects you directly to our blog. The app will also feature special offers and discounts that will be constantly updated! This is pretty cool stuff and it’s even cooler if it’s used, so if you have an iPad you should probably go download it when you finish reading this sentence (assuming your attention span is as short as mine, haha).

Another endeavor that goes hand in hand with the iPad app is the “Central Coast Wine App” for iPhones, and soon Android phones, that connects users with wineries on the Central Coast. This app, which is also FREE, connects users directly with Central Coast wineries, keeping them up to date on events, new releases and special offers. At the bare minimum users can take advantage of special discounts and offers at no charge or if they choose they can join wine clubs, read twitter feeds and share stories about their experiences. Once again, this is pretty cool stuff, so if you have an iPhone go download it now!

Till Next Time,